Insight
A few SMS facts and figures:
| Unique Users by Medium | Size of US SMS Market |
 |
 |
| click to enlarge | click to enlarge |
SMS vs WAP
Three important categories were examined and compared:
» click for comparison
1. Reach – interoperability across carriers and mobile devices
| SMS | WAP | |
| More than 97% of mobile phones are SMS-enabled with more than 40% of users bundling SMS in their voice plan. (CTIA/The Yankee Group Report) | Less than 20% of mobile phone can access the mobile internet |
2. Adoption – cost sensitivity, speed, operator adoption
| SMS | WAP | |
| Ranges from 0-15 cents – virtually instantaneous. Supported by all operators | Must have data plan enabled for access. Page upload speeds deter extended browsing |
3. Consumer Experience – ease of use facilitates growth
| SMS | WAP | |
| 37% SMS volume growth every month since 2003, close to 20 billion SMS sent in June 2007 in the US alone. | Improvements being made through devices such as the iPhone |
