158 Billion

The number of text messages sent in the US in 2006       -CTIA

97

Percentage of mobile phones in the US that are SMS enabled           -CTIA

104 Million

The number of unique monthly text message users in the US                     -OMMA Mobile

42

Percentage of mobile users open to relevant mobile advertising              -Yankee Group

50

Percentage of 18-25 year olds who sent or received a text message in the past day                  -Pew Research

12

Average response rate to SMS advertising messages in the US -m:Metrics

95

Percentage increase in US text message traffic in 2006 from 2005     -CTIA